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What is Account-Based Marketing (ABM), and why is it important to your B2B strategy
Author: Prado, Luís. 6 of octubre 2018 Account Based Marketing (Account Based Marketing): It is a type of marketing focused on one company or several companies (accounts) and personalized marketing and sales efforts are coordinated to open doors and deepen engagement...
The revolution of the technology buying process will be anonymous
Today's tech shoppers are looking for inspiration and passionate about the difference your tech solution can make. Of course, do not expect them to identify... at least for now. B2B technology marketers must generate leads. It is the yardstick by which our work is...
Your guide to generating leads on LinkedIn
Lead generation is a crucial goal for any business that wants to drive steady and stable revenue. Companies use different sales and marketing strategies to generate contacts (as we will see later), but it is always essential to rely on well-defined processes. If you...